About
I BUILD FIRST.
THEN I TEACH IT.
My journey
I started building businesses in 2010, in Ludhiana, Punjab. No formal launchpad — just a decision to stop studying business and start running one.
Fifteen years later, that decision has become five companies across exports, manufacturing, AI automation and technology, and a growing group of entrepreneurs I teach directly — everything grounded in what actually worked, not theory borrowed from someone else’s business.
Timeline
Fifteen years, in five moves.
2010
First venture
Started building businesses in Ludhiana, learning export and trade from the ground up.
2014
Manufacturing
Moved into manufacturing — Wissen Scaffolding and Wissen Fasteners took shape.
2018
Strut Super
Expanded manufacturing operations with Strut Super.
2022
GEEKfactory
Built GEEKfactory to bring AI automation and technology into every venture.
2024
AAIE & teaching
Launched AAIE, and started teaching entrepreneurs the systems behind it all.
Mission
Give entrepreneurs the systems to build international businesses, without the years I spent guessing.
Execution over theory
Everything I teach comes from something I’ve actually done.
Systems over hustle
Growth should survive without me in the room.
Long-term over transactional
Every client, every venture — built for the decade, not the quarter.
“If your business can’t run a day without you, you haven’t built a business — you’ve built a job.”
Rishab Goyal — Founder
Behind the scenes
Team
Ten people. No dead weight.
A ten-member team across our ventures — lean by design, so decisions move at founder speed instead of committee speed.
Lessons learned
Speed beats certainty
Waiting for the perfect plan costs more than an imperfect one executed fast.
Systems outlast founders
If a business needs you in every decision, you haven’t built a business yet.
Exports reward patience with process
International trade punishes shortcuts — the process is the advantage.